Search Engine Optimisation Techniques

Part of a webpage where a search engine can look may index all or some of them to database, title, description (meta tag), keywords and body of webpage. Different search engines use different tools, techniques and programs to approach to your website. More common tools that are being used by search engines are spiders or crawlers to gather the content of web pages. Then the next step is to organise the content of web site in such a way that that allow efficient indexing or retrieval (Schorck, 2002; Yazdani, 2005). In this chapter will be discussed the benefits of optimisation techniques, different Onpage and Offpage optimisation techniques for a website and which factor are more important than the other and why.

Onpage Optimisation Techniques

There are many SEO techniques that can be applied on a website design. There are two types of implementation stages or phases of these methods or techniques; one is Onpage phase and second is Offpage phase. There are different set of techniques for Onpage phase as well as for Offpage phase. This document will give the answer of many questions about those two techniques. Offpage optimisation is more powerful than that of Onpage while this project looks at the ranking way of Google.

You can easily argue that why you should use SEO technique, when you can do it by paying the search engines (in form of advertisement), but keep one thing in mind paying method will not cover a variety of search engine, it is very expensive for the company and it is not a long tern suitable solution for the company. Pay per click search engines are not an ultimate solution of ranking for the company website who rely on web for there business.

Practicing Onpage optimisation techniques are quite easy once you understand them properly. Keep one thing in mind, search engine not only index your home page they also index sub pages of website, a good design website might have all its web pages index in good search engine. It means that you don not have only index page to optimise, but also sub pages of website. Researches say that Onpage optimisation techniques are easy to understand but hard to implement in proper way, one can easily slip from the track by following a wrong track (e.g. optimising a wrong key word). Selection of key word is one of the most curricle factors for optimisation of the websites. For example when I started my website and start to thing around the keywords the main words that came in my minds are ‘cheap air ticket’, ‘cheap air deal’, and ‘cheap flight ticket’ etc Entering “cheap air ticket” into Google produces 24,100,000 search results. Entering “cheap air ticket Sunderland” into Google, for example, produces 45,300 results. This is still highly competitive, but it quickly illustrates how more specific key words can help minimise your competition.

Page title tags are most important tags among the tag from search engine point of view. Always use different page title for each of your page but try not to go away of your path just modify slightly your keyword in title tags of each webpage. Include your keyword(s) in the page title by making as natural a short sentence or description as possible e.g Solution Provider | SEO Expert | SEO Consultant.

Meta tags are description and content of your webpage; they help you in optimising your website around your keywords. These tags are used by search engines to allow them to more accurately list your website in their indexes; they are not necessary part of a webpage. There are many kinds of meta tags but more important for a search engine are content, keywords and description. They are very important for SEO as search engine take them into consideration when rank and index the website. Examples of these meta tags are as follow:

this will be displayed along with the title of your webpage in an index. Content could be a paragraph, a sentence or even a simple word to describe your web page, try to keep it short and to the point. for keyword choose what ever key word you feel are more appropriate for webpage and separate them with commas. Here is another simple tip for you to put your key word in your code for search engine, this does not look too strange as well © 2006 copyright www.theecommercesolution.com SEO Solution Providers. Good navigational website also helps the search engines to go through your website easily and create the chances of indexing more page of website in search engine instead of only index page.

A hyperlink is a picture, a single word or a phrase that enable user to jump from one location to another. For example ‘travel agency code of ethics’ or ‘contact us’ or . In these link word or phrase you can easily use the word or phrase that are around over keyword for the better ranking of the website; as search engines take this into consideration for the ranking purpose. Anchor text is the actual text that is being used by the developer of the website to jump on a particular location, it is same as hyperlink. If you go and try the keywords ‘click here’ in Google search engine then it will come up with adobe acrobat website but if you analyse this website then you will come up a conclusion that this website never use this word in their content. However, this word is being used by other website while they were linking this website, using power of anchor text.

Offpage Optimisation Techniques

You cannot obtain Offpage SEO from source website. This type of optimisation does not depend upon the content and structure of the website. These are the ranking factors that cannot be implement on the website, these are the link that other website pointed toward you. These are more powerful when you look at the ranking positions, these factors can change the ranking of webpage from 750 to 1. As Offpage optimisation techniques does not directly depend upon your designing and developing skills, there are bit more tough and time taking as compare to onpage optimisation techniques but there are more powerful in term of improving the ranking a website (Callen, 2005).

There are three very popular way of Offpage optimisation techniques; external linking, article and blogs. In external linking you check from where you can get linked, what sort of linking will be more powerful for search engine optimisation, and what sort of website will be more useful for this purpose. You check the quality of website that is going to link your website instead of quantity. Get linked can be from many type of website(s) but link from the GOVT. website and education site are more trusted by search engines for ranking. There are many ways that these website(s) can link you; one of the simple way is to the put other website link on your website that you think are useful for your website visitors and request them to put your website link on theirs as well. For this purpose you can write them letter and tell them that you already put their link on your website and it that right if yes would they mind to put your website link.

One of the easier way is that you write down the article and submit them on popular article websites and do not forget to put your website link on the bottom of each page so that your website can get more link.

There are few numbers of steps that you need to take, starting by going on any popular search engine and search the site that are related to your keyword and then analyse top twenty of them to see which websites link to them? How many website linking them, to see this you can use word “link” before the name of the website e.g. link: www.bbc.co.uk . the page title of the website that are linking them, the anchor text used in the link linking them the number and type of the link linking them, the total number of the link that are linking them, websites those are linking them are deemed by Google as an authority website and IP address of the websites that are linking them, as many different IP address linking them their rating will be that high for checking the IP of websites that are linking them you can use a website http://www.webrankinfo.com/english/tools/class-c-checker.php , which is free. You can check up to ten websites IP one time by simply putting their web address in this website. For Google authority website are the .org and .edu more than any else. So if you can get link for your website from any of that website that will be big boosting factor for your website or webpage(s) (Callen, 2006).

Aim of doing all above point is that does exactly what they are doing and do thing slightly better from them. You’re looking for same thing what they want from search engines, by designing our Offpage optimisation as near to the top ranked websites as possible, but as I said, slightly better, if your able to do so then you'll edge them out and rank better from those website soon.

Proper use of SEO techniques can easily put your business on top of the market with very less time and with low investment. The most important SEO techniques for the optimisation of a website for search engine ranking are title tag, headers tags, alt image tags, Meta tags, anchor text, hypertext links, position of key words, and link from other websites which are very important for ranking of website.

10 Easy Tips to Consider in Search Engine Optimization (SEO) by SEO Crawley Company

Keyword being the weapon of your success in SEO, use those keywords that are directly related or targeted to your business theme.
Take care not to over crowd your site’s content with keywords and use keywords throughout the content rather than concentrating it at the beginning or at the end.
Back-link or inbound link is important, so build links with potential partners that can generate profit to your site.

Choose good title and Meta tags- Good title makes good move on page optimization, and suitable, targeted, theme based, precise keywords and phrases in Meta tags help spiders find your web pages more easily.
Design your site that clearly represent your business and make an easy navigation based on your keyword research.

Make web pages that are easy to load. Don’t make pages with large images, if images are necessary; make a thumbnail of it and link it with full image page so that you can add more pages and text in it which spiders love to crawl.
Make your web pages content rich with keywords and phrases that hit your business. Add more contents that give precise information about your services and products.

Offer something unique than general contents i.e. add more articles at least one per month and update your contents regularly and add new resources.
Add more content to your website but never make it duplicate by copying other’s work. Duplicate content is easily detected by search engine and make your website unqualified for ranking and kicked it off completely from search engine.

Take advice of trusted advisor or Search Engine Optimization Company for site optimization and marketing your website rather being duped by false promise maker.

Ways to Market Your website

Most of us know by now that having a website doesn't mean much if nobody knows about it. There are many ways to market your website online, including pay-per-click advertising and banner ads on other websites. But by far the most effective and comparatively speaking cheapest way of getting your website "out there" is to optimise the content so that search engines enjoy "crawling" your website and therefore rank your website highly compared to your competitors. This service is called search engine optimisation , or SEO for short.

A very quick crash-course in search engines: Search engines like to show their users the most relevant content for a specific keyword. They make use of so-called "spiders" to automatically visit your website to see what your site is about. Only in rare circumstances will a human user from a search engine company actually visit your website. You can imagine that for human users it would be impossible to physically go through millions and millions of websites on a regular basis to check what they're about.

Therefore, the search engine spider will see which words are repeated frequently throughout the content of your website. If your website is about vacuum cleaners, but you often refer to the term "lawnmowers" in your website's content (more than "vacuum cleaners"), the spider will incorrectly assume that your website is about lawnmowers.

But wait, there's much more to search engine optimisation than just that. It's also about how you use the keyword. If you use the keyword "vacuum cleaner" six times on your page, but you are using "lawnmower" in a header to a page or in italics or bold text, the search engine might still think that your site is about lawnmowers instead. The proper use of keywords in the title of your website, as alternative text on images (that pops up when you move your mouse over it), the distribution of your keyword throughout your page (top, middle and bottom), the use of your keyword in text-links to other pages on your website as well as the use of your keyword in headers, are all important factors that search engines look for.

No, that's not it, yet! This covers probably only around ten percent of search engine optimisation. The next item would be keyword popularity. By keyword popularity I mean to say you should investigate how popular your targeted keyword is by search engine users. For example, I might be very impressed with myself for optimising a site for the term "blue socks" so that my site shows up as number one in each and every search engine when you type in the term "blue socks" and hit Search. But if on average only two people worldwide ever searches for the term "blue socks", will I get the necessary traffic from search engines? The answer is a very clear "NO". If I instead see that 2500 people worldwide are searching for the term "sock suppliers" monthly, I would be much better off optimising my site for this term, right? Correct, but also bear in mind that more popular search phrases normally brings with them more competition. In other words, it might take more of a constant effort to optimize a website for the term "property" than for the term "pretoria property", because you are competing with others who are also trying to be number one for that keyword.

What we've learned so far: We need to make a website more than just user-friendly, but also search engine-friendly by using keywords properly throughout our site, and thorough keyword research is very important.

And now for the most important bit, namely link popularity. A search engine such as Google (the biggest and therefore most important search engine in the world) places an incredible amount of importance on how many sites link to yours (reciprocal linking), the quality of those sites as well as the way in which they link to your site. In other words, it is very important to exchange links with other sites with similar content to yours. That is, you put a clickable link to their site on your site, and they do the same for you. It is also important that they link to your site with the correct phrase in the link text (the text that you click on to follow the link). If you want to optimize your site for the keyword "clothes hangers" but others link to you with the keyword "baby diapers" in the link text, the search engines will once again incorrectly assume that your site is about baby diapers instead. As far as the quality of the other sites linking to yours (your link partners) is concerned, this is a vast and complicated topic that I don't wish to bother you with.

There are actually many other factors that also determine your website's rankings in search engines, but these are the basics. I hope this helps you somewhat (yes, I know it's complicated and daunting), but if I only succeeded in confusing you more, then don't worry - there are many SEO experts out there who offer search engine optimisation services to take care of this process for you. You'll find that this is something well worth the money you spend on it. A good SEO provider will first do some keyword research and tell you what impact the given keyword would make on your site's traffic. They should also take care of the entire process, from keyword research to page optimisation to search engine submission to link swapping to monthly monitoring and reporting.