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	<title>SEO &#38; PPC Expert UK, Bing SEO Crawley &#124; Google Consultant &#187; understanding of social network</title>
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	<description>SEO (Google, Yahoo, Bing) is demanding and emerging field of Search Engine Marketing(SEM)… SEO:A Process of Continuous Change or alteration…? Google, Yahoo &#38; Bing SEO tips</description>
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		<title>Understanding Social Networks</title>
		<link>http://www.theecommercesolution.com/blog/2007/05/01/understanding-social-networks/</link>
		<comments>http://www.theecommercesolution.com/blog/2007/05/01/understanding-social-networks/#comments</comments>
		<pubDate>Tue, 01 May 2007 21:45:05 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[understanding of social network]]></category>

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		<description><![CDATA[The key factor that makes word of mouth (WOM) marketing so successful is that it works on the basis of unbiased recommendations from known sources. Those two terms – unbiased and known – are very important in making WOM marketing work. Word of mouth marketing functions on the basis of trust – you either trust the recommendations given to you by your friends and family or you don’t. The criterion for trusting these recommendations comes from those two metrics: whether the recommendation is unbiased (that is, no ulterior motive involved) and whether the recommendation is from a known source (so you can evaluate if that source’s judgment can be trusted or not). For example, let’s say that my friend Allen recommends a restaurant to me which he has just found. His recommendation would be unbiased because I know that he doesn’t have any financial benefits if I go eat there and that he’s telling me about this new place to eat because he enjoyed it so much. This recommendation would also be coming from a known source – I’ve eaten out with Allen several times and I know that he has good taste. Unbiased and known sources – so you [...]]]></description>
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