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	<title>SEO &#38; PPC Expert UK, Bing SEO Crawley &#124; Google Consultant &#187; content writing</title>
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	<description>SEO (Google, Yahoo, Bing) is demanding and emerging field of Search Engine Marketing(SEM)… SEO:A Process of Continuous Change or alteration…? Google, Yahoo &#38; Bing SEO tips</description>
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		<title>GOLDEN RULES FOR GREAT WEBSITE CONTENT</title>
		<link>http://www.theecommercesolution.com/blog/2009/08/13/golden-rules-for-great-website-content/</link>
		<comments>http://www.theecommercesolution.com/blog/2009/08/13/golden-rules-for-great-website-content/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 15:11:56 +0000</pubDate>
		<dc:creator>SEO Expert</dc:creator>
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		<category><![CDATA[content for seo]]></category>
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		<category><![CDATA[content optimisation]]></category>
		<category><![CDATA[content writing]]></category>

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		<description><![CDATA[Web Optimised and Conversion Optimised Content Writing Techniques: One of the most common mistakes is that a considerable amount of time is spent on optimising the website with the aim of increasing traffic that the writer forgets the real aim of their website – the purpose is to convert visitors into customers.  Once a visitor selects your webpage, that page must do all it can to persuade them to perform an action.  An action can be anything from a newsletter subscription to buying a product, etc.  If you fail to convince them to take action, you have failed in your task to secure a new customer.  Your website must be both search engine friendly and customer friendly to achieve its optimal objective. HOW TO WRITE GOOD COPY FOR YOUR WEBSITE: I am going to discuss with you some of the golden rules which will explain how to obtain the best possible results. FIRST RULE &#8211; AIDA (Attention Interest Desire Action) PRINCIPLE: Attention: The first thing your page has to do is attract the attention of the visitor.  A good bold heading on your webpage is ideal for attracting their attention.  Feel free to include target keywords (keywords relating to that [...]]]></description>
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