With the advent of a new year we wanted to let you know the latest news about the Yahoo! and Microsoft Search Alliance and what you can expect to see in 2011. Already implemented in the US and Canada, this search alliance offers a competitive choice in search, and will provide advertisers with greater...
A simple guide to PPC campaigns and tips to get the most from it
A simple guide to PPC campaigns and tips to get the most from it Pay Per Click is a method of advertising where one pays a pre-agreed amount every time someone visits your website by clicking on your advertisement. They can be seen on Google as “Sponsored links” and are presented at the top...
How to remove base64 encrypted code from your footer file
How to remove base64 encrypted code from your footer file WordPress is one the easy and simple CMS (Content Management System) system to use and it is becoming very popular as their lists of functionalities are increasing. There are 1000’s of free WordPress theme available and some of the themes are very flexible and...
Response to SEO is dead
Every swipe at SEO misses something fundamental. This particular attack is like me saying that Facebook is dead, purely because I prefer the simplicity of Twitter when I’m sourcing news. It was announced recently that Google are attracting 6.4% of all Internet traffic. That does not suggest to me that search engines are being...
How to build backlinks the right way and get on the first page of Google!
The Right Way of Building Backlinks There is only one word that describes “the right way” when talking about building backlinks : consistency. It doesn’t matter if you build 10 or 100 backlinks per day as long you do it every day until you achive your desired search engine results placement. After that is only about maintenance...
Internet Marketing Techniques
So you have a website, great, but if nobody visits the site what is the point of having one. Good online marketing is the key to driving quality traffic to your website. There are many approaches to effective online marketing. SEO, search engine optimisation is one. Onsite and off site optimisation work done correctly...
What is Search Engine Optimisation
The terms Search Engine Optimisation (SEO) is used to describe the process of modifying content on a given page in order to make it more structured for users and search engines and optimising the website structure for better usability. The best way to think of this is to look at a technical book, for...
What is Link Building
Search engines have a difficult job in finding the best website for your search query. For example when searching for “SEO services” how does Google know what the most relevant website is? The answer is, it look to see which site has the most links to it. For example the website www.davelemarketing.co.uk has 18...
Just SEO is Not Enough
When it comes to search engine optimization (SEO), one thing is true: shift happens. The landscape is frequently altering, as evidenced by recent movement in the search engine industry. Will the partnership between Microsoft Bing and Yahoo! impact search or create a long-term competitor to Google? And will the new initiatives that Google rolls...
SEO Mistakes
Keep these points in your mind while define your next SEO Campaign Targetting the wrong keywords Basic element of Search Engine Optimisation is keywords and all of the SEO effort revolves around the selected keywords or key phrases. And plenty of money and time is spent on obtaining high ranking in Search Engines for...
Bing SEO vs Google SEO
Search Engine Optimisation for Bing Search Engine Optimisation as no fixed rule and laws, as it vary from Search Engine to Search Engine. Some thing might be good for one and wont work really good in other, having said that there are still some basic SEO techniques which applies to all Search Engines (Google,...
SEO: The Ultimate Internet Marketing Strategy
Internet Marketing In little more than a decade, the use of internet search engines has transformed the way businesses advertise. Indeed, internet marketing has become essential for the promotion of products and information, arguably surpassing other media platforms. Magazine, radio, and TV ads largely wait for readers, listeners, and viewers to come across their...
How do you measure SEO success?
In the old days, SEO success was easily measured by ranking reports – this was about the same time that we relied on the horse and cart for transport. Of course, in 2009, everything has changed. Relying on ranking reports to measure SEO success is now about as useful as relying on Gordon Brown...
Does a Natural Search Presence Help Paid Campaign Performance?
Study Finds Organic Results Increase Paid Search Clicks A study from a couple of NYU Stern lecturers has found that Natural search engine results can play a direct role in whether or not a paid listing is clicked. Basically, if this research is any indication, if your business has both a paid result and...
PPC Best practices advice from Google
PPC Best practices advice from Google Here are some key tips for successful campaigns: Organize your campaign by theme In each campaign, create separate ad groups for each of your products, brands or types of services you offer. Each ad group can then have a highly related set of keywords and ads that match...
