What is Link Building
Search engines have a difficult job in finding the best website for your search query. For example when searching for “SEO services” how does Google know what the most relevant website is?
The answer is, it look to see which site has the most links to it. For example the website www.davelemarketing.co.uk has 18 links to it. Some of these websites are high ranking websites as well as same theme websites and therefore the qualities of the links are considered high. Even so Google has only assigned 6 points out of a possible 10.
Link Building is the process of hunting down high Page Ranking theme websites and placing links to your promotional websites or in simple words “the process of getting high quality inbound (incoming) links for a website” . Your promotional websites will then have links to each other and a main website. The main website is the website that you are trying to get to page one for some specific keywords or phrases. Taking care to make sure you place links on the correct websites along with proper anchor text is the key to affective link building.
What Kind of Links Do You Need?
- Content
- Diversity of Links: How many links you have and from how many sources these links are coming does make a big contribution to your link building
- Anchor Text: A very powerful signal for search engines to determine the ranking for keywords
- Link Juice or page rank of website which are linking to you
- Trust/Authority
What is PageRanking
This is a term used to describe Google’s ability to score the quality of a given page by assessing the in bound links. If a website contains 5 outbound links then it’s giving a score of 0.20 to each link. The more good quality inbound links the better the Google PageRanking score.
How do I LinkBuild?
By using SEO Tools we can gather a list of competition. Using Google link search we can find websites that promote your competition. Including your links on these websites helps to promote your website whilst demoting your competition. Most websites will allow you to pay for links, post article, comments or blogs.
Another way to get links is to create web pages with good quality content that would be considered popular. The hope is that people find these pages and provide links to them. In reality this rarely happen unless you provide a service. For example Youtube allows people to embed videos into their site and in the process creates a link back to Youtube.
What are some effective techniques for building links?
- Controversy
- Participate in Community : Answer the Question
- Original Research
- Newsletters
- Social Media
- Create List of things e.g.Top seo mistake, list of seo tools
- Create your own blog
- Create some thing free for user, such as firefox extension etc…
- Make sure your website has good site architecture
- Make video
New viral promotion software….
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If content is regarded as the king in the websites, link building is the queen. Both content and link building are necessary for each website to get attracted by the visitors and users. Link building is nothing but way of submitting the website into other websites and web directories.