Just SEO is Not Enough
When it comes to search engine optimization (SEO), one thing is true: shift happens. The landscape is frequently altering, as evidenced by recent movement in the search engine industry. Will the partnership between Microsoft Bing and Yahoo! impact search or create a long-term competitor to Google? And will the new initiatives that Google rolls out in response impact the search placement of other companies? These are all questions that have been raised in recent years.
It’s instructive to look at a typical Google search result to see how much things have changed recently. For example, when you do a search for the “SEO Services” or “xbox 360″ on Google, you get more than just organic results from sites that mention those words. What you see is a broad range of content including news, paid advertising, product feeds and social media results (see image below). This means that you need to concentrate on more than just increasing your natural search placement if you want your Internet Marketing plan to succeed.
SEO has to work with other Marketing Medium
There is something we like to call the Golden Triangle of SEO: three key areas that must be addressed in order for any SEO campaign to succeed. The first one is On-Page Factors, which takes into account how “search engine friendly” a site’s overall structure is. This involves many site architecture factors including how easily the site can be indexed, if it uses Flash vs. HTML and if shopping carts are search-engine friendly etc.
The second side of the Golden Triangle of SEO is website content. It’s still true that content is king: it’s important to have content on your site that is impactful, effective and draws the attention of search engines. This means having a proper keyword density along with making sure that the keywords are also used in titles of particular page. It’s also important to have the right keywords highlighted: striking a balance of keywords in different competitive ranges will allow you to see short-term and long-term SEO growth.
The final side of the Golden Triangle of SEO is link building. Having both in-bound and out-bound links adds strength to your website in the eyes of search engines — it gives your website credibility and value. However, this does not mean that you should concentrate on just having the highest number of links possible! It’s critical to think about the quality of your links as well. In many cases, one high-level link can be more effective than several lower-level links.
There are several new factors that are changing the SEO field — shifts that happen — and none are more important than social media. Every day, millions of people communicate with social media tools like Digg, Facebook, Twitter and many more. Reaching these people can be a critical component of any Online Marketing campaign. However, any social media strategy needs to be more sophisticated than simply starting a Twitter page and posting your company’s latest specials.
Ideally, social media and SEO marketing programs can work together to strengthen each other. A high-quality social media campaign that is interactive and engages audiences can increase in-bound links and improve search engine rankings. At the same time, applying smart SEO practices to social media content will increase the reach and visibility of your social media outreach.
Another relatively new concept is Video SEO. In the example we provided earlier, there were no video results, but often times Youtube videos may show up on the first page of Google results… Applying SEO concepts to videos not only can increase their placement in various searches but also improve the overall ranking of a site.
Search engines like Google have been looking for ways to differentiate themselves from the competition, and one way has been to attempt to deliver individual users with as much personalized content as possible. The new Google Personalized Search is just one example of this. Not only are search engines taking factors such as location into account when delivering results, they are also considering previous search history and other sites you have visited in the past. The reality is that in many cases, no two searches will produce exactly the same results.
The bottom line is that basic SEO concepts are still critical — just not by themselves. In order for SEO campaigns to be truly effective, they need to be paired with smart marketing campaigns that involve every aspect of a company’s online brand. As with any marketing campaign, it’s very important to think about your target audience when you are doing an SEO campaign and how you can most effectively reach them with messages that resonate with them.
Great Post!! This one can help a lot of people, including me!!
That is good info thanks. Any one heard anything about a reliable SEO company that will not rip you off?? I have got so much SEO work to do and no where near enough time… Need to outsource!
I’m going to coat-tail on what “Very Evolved” said… The way you connect to your audience is… Know who you are writing to. You need to pick a Target Audience and stick to them. You wouldn’t write to an audience of 14yr olds the same way you would write to an audience of 60yr olds.
I would suggest doing content marketing, let me explain…You can get a video professionally created for around $47.00 – 97.00 (30-60 seconds) showing your quality desk drawer slide. You can even prove how easy it is to destruct your competitors and blast it around over 100 internet video sites for as little as $5.00 per site to be done manualy!You can get keyword research done for you professionally, identifying the keyword phrases that will get you a decent amount of search volum, yes with lower competing pages. Thank you for this article! I’ve just found a decisively true news about real marketing Try it!
If not in a hurry and want to leave your web site grows in popularity over time, then you can afford to “improvise” by building your first website, saying (or email) to your friends to pay a visit to your site and refer their friends. If, however, time is critical for you, then an SEO consulting firm may be your best option.
You just pointed out some highly interesting Search Engine Marketing tips that my partner and I were talking about, glad I ran into it, so thank you for that.
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