SEO Mistakes

Keep these points in your mind while define your next SEO Campaign

1. Targetting the wrong keywords

Basic element of Search Engine Optimisation is keywords and all of the SEO effort revolves around the selected keywords or key phrases. And plenty of money and time is spent on obtaining high ranking in Search Engines for selected keywords. All these efforts will go down the drain if you have selected the wrong keywords. Make sure that you have spent a lot of time and effort in selecting right keywords and do not rush your keywords selection process. There are a lot of keywords tools (both paid and free) available in market, use them wisely and do not blindly believe in your natural

2. Ignoring the Title tag

You might have came across so many website which either do not use the title tags all together or it will be the name of the website only, or in some cases you will see one title tag for all of the website pages.

3. Too much focused on meta tags

Meta tags are the past of SEO and hardly used by any search engine for ranking purpose, however they can be helpful in getting better click through rate as some search engine still use them in the description of website in their result. So please do not expect a high ranking because you have written very good meta tags.

4. Ignoring URLs



WordPress Search Engine Friendly URL Settings

Keywords in URL help in ranking and also help in getting high click through rate. Company which use content management system can easily implement search engine and user friendly urls for there website e.g. here is example of wordpress

5. Ignoring Content Optimization (Lack of targeted keywords in the content)

Content optimisation is very important aspect of any search engine optimisation process, make sure your content are search engine friendly as well as user friendly, Check this out SEO Optimised and Conversion Optimised Content Writing Techniques

6. Hidden Text on WebPages

Inserting Hidden Text in WebPages in one of the most used Black Hat SEO techniques, mostly where people use a lot of image or flash they try to compensate the lack of text in their website pages by adding hidden text, which can turn into very damaging, once found by Search Engine through automatic system or by manual detection system.

7. No textual content

If you do not have appropriate contents, search engine will never find about your product and services, thus you will never rank for the keywords which are likely to give you business.

8. No use of Header tags

Appropriate use of H1, H2,… tags will help you website in getting high ranks, Check out how to use header tags smartly, SEO Optimised and Conversion Optimised Content Writing Techniques

9. Too Much graphics and animations

Flash website are index able but still have issues with search engines, you hardly see any website on first page of Google or any search engine with competitive key terms, which infect tell you the whole story about the flash website and SEO.

10. Wrong Link Building Strategy

This is a full topic it self as there are so many way to do a link building campaign wring than to it right e.g. Link from irrelevant resources, sudden increase of back links…

There are many which can go with this list but i have kept it to top one. Other worth mentioning are Content Distribution, Content Position, Website structure…

Tags: seo mistakes, seo techniques, top seo mistakes, worng keywords