Bing vs Google
1. Choose one primary keyword phrase for each page and develop the content around it.
2. Use that particular phrase a few times throughout the copy beginning with the first paragraph, but also break it up and use the words in the phrase separately.
3. Use the target keyword phrase in the title of your page.
4. Use the keyword phrase in the headline (H1) of the content.
5. Write for people, not search engines, whilst following the above advice.