Does a Natural Search Presence Help Paid Campaign Performance?
Study Finds Organic Results Increase Paid Search Clicks
A study from a couple of NYU Stern lecturers has found that Natural search engine results can play a direct role in whether or not a paid listing is clicked. Basically, if this research is any indication, if your business has both a paid result and a paid result appear at the same time, you have a better chance of your paid result getting clicked than if the natural result had not appeared.
Another research which I have done on some of my website is that if you have naturally high ranked keyword your CPC will be very low as compare to the website where natural ranking is not high for particular keywords. I have done the exact copy of webpage and test it on Google Adword. I was amazed to see the difference of CPC on both PPC Campaigns.
gmarris…
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