PPC Best practices advice from Google
PPC Best practices advice from Google
Here are some key tips for successful campaigns:
- Organize your campaign by theme
In each campaign, create separate ad groups for each of your products, brands or types of services you offer. Each ad group can then have a highly related set of keywords and ads that match the specific theme. By doing this, your ads can highlight exactly what a customer is searching for. Make sure you have properly organized PPC Campaign. Try to set campaign according to the theme of ads groups. e.g. Campaign with Country name.
- Choose your keywords carefully
Use specific keywords that directly relate to the theme of your ad group and landing page. Keywords that are too broad can lower your performance by generating many ad impressions but few clicks. One-word keywords are likely to be too generic, so try using two- or three-word phrases. Use the Keyword Tool to generate keyword ideas. I have seen so many PPC campaign where people have so many key terms which are not related to their business, so make sure what ever keyowrds your selecting are the right one for your business, and also use differnet match type for keywords.
- Include keywords in your ad text
Include your keywords in your ad text (especially the title) to show users that your ad relates to their search. If your ad shows when a user searches on a keyword in your ad group, the keyword will appear in bold in your ad text. Ad groups should not contain more than 80 keywords, and make sure you mention those keywords in your ad copy.
- Use the right destination URL
Make sure that the Destination URL (landing page) you use for each ad is the most relevant page within your website – ideally, a page dedicated to the specific product or service that’s highlighted in your ad. Do not direct all traffic on home page of your website, send people to relative pages of your website
- Track your success
To make informed decisions about how to optimise your campaigns, review your campaign statistics. To measure your success, use conversion tracking to see which ads and keywords bring the most to your business. Use Google Analytic and track the success of different campaigns, ad group, keywords and landing pages of your website
Introduction to the Google Ad Auction
AdWords Quality Score Explain in this Video, you can easily reduce your cost per click by improving your ad group quality score, so what are you looking for, do not you want to pay less for your clicks. If you can not understand this and need help send me an email at info@theecommercesoltuion.com i will be happy to assist you in reducing your PPC cost and improve your ROI.