Study Finds Organic Results Increase Paid Search Clicks A study from a couple of NYU Stern lecturers has found that Natural search engine results can play a direct role in whether or not a paid listing is clicked. Basically, if this research is any indication, if your business has both a paid result and...
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Archive for November, 2009
Does a Natural Search Presence Help Paid Campaign Performance?
PPC Best practices advice from Google
PPC Best practices advice from Google Here are some key tips for successful campaigns: Organize your campaign by theme In each campaign, create separate ad groups for each of your products, brands or types of services you offer. Each ad group can then have a highly related set of keywords and ads that match...
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