Optimise User Registration
Top tip: Optimise User Registration
Do you ever get annoyed at having to make yet another password for one more website? Too many websites still force users to register without good reason, or provide an ineffective registration process. You can avoid frustrating users on your website by thinking about the following points:
1. Ask users to login or register only when necessary: Those parts of a website that aren’t personalised should be equally accessible by registered and non-registered users. Only ask people to login or register when it’s required to complete an action, not earlier.
2. Make registration optional where possible: Customers shouldn’t have to ‘create an account’ in order to buy products from an online shop. If a site needs to remember simple previously entered information, this can also be done by using a cookie, which of course requires no effort from the end user.
3. Prominently explain the benefits of registration: Users will be happier to register if they know that they’re getting something useful, rather than if registration is seen as a barrier between them and their task.
4. Avoid lengthy registration forms: Another source of frustration comes from questions in registration forms that look irrelevant to the task in hand. Remove such questions and explain the rest e.g. “We need your phone number to notify you in case your flight times change.”
5. Consider progressive registration: This means asking only the bare essentials in the beginning (e.g. an email address and a password), and enabling users to update and complete their full profile at a later stage.
Here is a example of Bad Registration Form, How many of us would like to fill this form for getting latest offers from a company in our email Box…
Bad Example of Registration Form
I would love, if you guys point out the problem in this Registration Form
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Only Name, email and password are enough for most website registration. Rest of the details can be filled by user on his profile page. If user is interested, he/she will definitely fill details otherwise its a burden on database to store so many fields of a user who never log in
your absolutely right and 2nd think company never use those information in their marketing campaign, now a days most of the marketing is done through emails, so why don’t ask for only the information your going to use and let them fill any more information on later stages once they feel more comfortable. Thanks for stopping by