Points To Avoid In Your SEO Process
Things to Avoid in a Search Engine Optimization Campaign
Search Engine Optimization (SEO) is not like other jobs or work being performed by other people where you have set of instructions and rules. You do not have such type of standard protocols a fact which, when taken positively, allow you to try on various SEO techniques and method. There will always be a place or room for improvement and this method allows the propagation in terms of creative thinking in implementing a campaign for search engine optimization and there always be different for different personnel and for different projects.
SEO, being a free-for-all web marketing solution, also has its share of dangers such as system being exposed and prone to attacks by spammers and hackers. Another is getting banned from the index list of the search engine, and this is our concern today as getting banned may be done intentionally and unintentionally. This is for those who are still starting out in their SEO process and are searching through the web for the answer to their questions. An ounce of prevention is better that a pound of cure, it is in this adage that we analyze the saying’s application to SEO.
There are sure fire ways to get your website banned by Google, which snowball the effects to the different search engines. If it is not your intention to be banned by Search Engines you have to observe or take notice of the different ways on how to get banned from Search Engines.
1. Inserting Hidden Text – these texts are irrelevant to your website but nevertheless added and turned into hidden mode because it’s only reason is to increase the traffic in your website by deceiving the computer or the search engine that It contains relevant text while in fact the users are not able to view such text.
Normal View
Example of Hidden Text
Code View or High Lighted Web page View
Hidden Text Example
Image Source: http://www.mattcutts.com/blog/seo-advice-clean-house-before-press-releases/
2. Misusing the alt img tag – Another way of cheating your way to having an optimized website is by using and misusing the “alt” attribute of the image tag. The “alt” attributes’ purpose is to help for engines to identify the type of image or display an alternative text for an image if the latter is not or cannot be loaded properly onto the web browser. Therefore, “alt’s” main purpose is to guide the users & search engines as well as inform them, but because of this possibility of writing texts or phrases as the “alt” attributes’ value then instead of using the phrases that will help give information about the image, abusers uses keywords and key phrases related to optimizing the website. If detected by the search engine algorithms it will now ban the said website as this act is also tantamount to spamming.
Bad Examlpe <img src=”Images/seoconsult.GIF” alt=”SEO , search engine optimization, seo consultant, seo expert, seo company,SEO Consult”/>
3. Meta tag keyword misuse – whoever says putting a single keyword in the meta tag more than once will increase your websites’ ranking is actually mistaken. Stuffing your meta tag with multiples copies of a single keyword does not make sense but Google will penalize you for doing that by banning your website.
4. Avoid Flat Structure if Website is very big: Try not to use flat structure it will be very hard for you to give links to thousands of pages from one page. In SEO this is a debate people can argue about this technique but i would recommend big website planner to avoid flat structure.
5. Title Tag misuse – Definition of page title is “Page title is clue to the content of the web page or you can say summary of the content of the web page that will be pass on to the Search Engines”. Stuffing keywords/key phrase in your title tags is not helpful in your SEO process as it does not convey any optimisation procedures, instead doing this is just a waste of time causing no effect except of course of being banned in Google’s’ index.
Bad Examlpe <title>seo,uk,search engine optimization, London, website desing, optimization, optimisation, consultant, espert,ppc,uk,pay per click,cheap</title>
6. Misuse of Comments: Do not try to stuff a lots of keywords in your comments, that can come under hidden text category as well
The mistakes that are commonly committed enumerated above will benefit first time SEO practitioners, as the old adage goes “knowing is already half of the battle won”.
I have got a inquiry from a website owner whose website is banned by Google. The actual messege which displayed when somebody tries to search his website is “This site may be harmful to your computer” What may be the reason for this?
Reply
site in the search results tested positive for the criteria….
http://googleblog.blogspot.com/2009/01/this-site-may-harm-your-computer-on.html