SEO Case Study
SEO case study to one of my project for Life Media Online Ltd.
Life Media Online Ltd is an advertising company based in northeast of UK. There main services are online advertising for business in northeast and website hosting (which they include later).
Our first step was to find out the appropriate keywords which could generate huge amount of traffic. For this purpose we got help from some web tool include word tracker, keyword discovery, Google ad words (you might be surprised by this, but Google ad words is very helpful in selecting keywords) and analysis of online key competitor for those services.
After our research on keywords we came up with round about 200 hundred keywords or phrases and then we did the normalization process to mine our keywords in set of 30-50 more popular keyword for initial process.
After couple of meeting with our client we came up round 50-60 keywords or phrases which we were going to target for life media online ltd website.
Some of these keywords were “northeast advertising”, “north east advertising”, “advertising company in northeast”, “advertising company in north east”, “advertising agency in northeast”, “advertising agency in north east”, “advertisement company in north east”, “advertising in northeast”, advertising in north east, advertisement company in northeast”, “advertisement agency in north east”, “advertisement company in northeast” etc.
Once we decided keyword then we decided to implement those keywords or phrases step by step for optimization of the website, start from on-page optimization and then off-page optimization.
While implementing onpage optimization i used selected keywords in different part of the web page e.g. Heading (h1,h2,h3), title tag, meta tag, alt tag, navigation of web page, name of the pages, in content of web page. For off-page SEO optimization i used those key words (anchor text) in link building process which include reciprocal link (which is not as effective as they used to be but they are still at certain level for some search engine), directory submission, paid linking and social media.
And then for monitoring SEO compagin i used different analytics tools e.g. awstat, statcounter,google analytics
Today 21st Dec 2007 these are the Google results for each of the keywords or phrase we optimized for:
| No | Keywords or Phrase | Google Search Engine/Position | Yahoo Search Engine/Position | MSN Search Engine/Position |
| 1 | Northeast advertising | 3 | 1 | 2 |
| 2 | North east advertising | 4 | 4 | 1 |
| 3 | Northeast advertising agency | 4 | 1 | 1 |
| 4 | North east advertising agency | 10 | 4 | 1 |
| 5 | Advertising company in northeast | 1 | 1 | 1 |
| 6 | Advertising company in north east | 3 | 1 | 3 |
| 7 | advertisement company in north east | 4 | 1 | 1 |
| 8 | advertisement company | 10 | 2 |
Second SEO Case study for www.theecommercesolution.com website which is for SEO Solution
i use same tool for selecting keywords for this website and as this is my personal website i never had any meeting with any body but i kept on checking new keywords which i can target for the services i am providing online to the web users
i choose following keywords after complete research “cheap SEO”, “SEO Solution”, “SEO Solutions”, “SEO expert”, “SEO expert website”, “SEO solution provider”, “SEO Solutions Provider”, “SEO Services Provider”,
No
Keywords or Phrases
Google Search Engine/Position
Yahoo Search Engine/Position
MSN Search Engine/Position
1
Cheap SEO
4
2
SEO solution
5
15
3
SEO solutions
3
23
4
SEO solution provider
2
1
1
5
SEO solutions providers
1
1
1
6
SEO services provider
6
10
1
7
SEO expert
5
20
12
8
SEO expert website
4
25
15
9
SEO consultant website
4
10
cheap SEO solution
2
1
1
11
cheap SEO solutions
4
2
6
12
SEO Expert Blog
7
10
13
SEO Case Study
12
7
14
Cheap SEO Services
4
3
7
15
Cheap SEO Service
4
3
7
16
SEO Services Provider
1
12
1
17
SEO Service Provider
15
29
3
SEO Case Study for DRA Training website.DRA training company provide high quality training in Health Care and Training Skills. They offer a full training needs analysis service to review your existing practices and help you select suitable delegates for the course and level you have chosen. Mainly they focused on care home training.
| No | Keywords or Phrase | Google Search Engine/Position | Yahoo Search Engine/Position | MSN Search Engine/Position |
| 1 | health care training | 10 | 2 | 4 |
| 2 | care training company | 1 | 1 | 1 |
| 3 | healthcare training | 9 | 5 | |
| 4 | health training | 25 | 2 | |
| 5 | health care training north east | 1 | 15 | 1 |
| 6 | health care training northeast | 17 | 1 | 1 |
| 7 | dra training | 1 | 1 | 1 |
| 8 | dra training company | 1 | 1 | 1 |
I hope these (SEO case study) will help some of you…
Tahir Liaqat
SEO Expert
Comment by kashi
if you can get these result for google search engine for different project i think you kinw about seo, but how much its depend how much you study about seo