Monthly Archives: May 2007

How Social Network Marketing Works

How Social Network Marketing Works

Most marketers would ask the wrong question here: “how can social networks make me more money?” The problem with that approach is that you tend to focus on immediate means of monetizing the value of social networks such as MySpace, Orkut, Friendster, LinkedIn,Mixx, Stumbleupon, Reddit,Twiter and Flikr, while ignoring the real reason these networks...

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Understanding Social Networks

Understanding Social Networks

The key factor that makes word of mouth (WOM) marketing so successful is that it works on the basis of unbiased recommendations from known sources. Those two terms – unbiased and known – are very important in making WOM marketing work. Word of mouth marketing functions on the basis of trust – you either...

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